8:00 AM - 12:15 PM
Arrival at Cloud7
Participant's time slot of arrival according to travel plans
12:14 PM
Dhuhr prayer
1:15 PM - 2:00 PM
1st gathering
Welcome gift distribution & on-the-go lunch break
2:00 pm - 2:15 pm
Welcome talk & program unveil
At the hotel welcome and share goals and vision
2:15 pm - 2:35 pm
Travel to Madrasat Addeera
2:35 pm - 4:00 pm
Visit of Madrasat Addeera
Visit of Madrasat Addeera
3:15 pm
Asr prayer
4:00 pm - 5:00 pm
Free time
5:00 pm - 5:30 pm
Travel to AlHarrat Viewpoint
5:30 pm - 6:30 pm
Sunset at AlHarrat Viewpoint
5:35 pm
Maghrib prayer
6:30 pm - 8:00 pm
Dinner at AlHarrat
7:05 pm
Isha prayer
8:30 am - 2:30 pm
Inspirational site visits
Travel to Hegra8.30 AM - 9.20 AM
Visit of Hegra9.20 AM - 11.20 AM
Travel to Maraya Concert Hall 11.30 AM - 11.50 AM
Visit Maraya Concert Hall 11.50 AM - 12.15 PM
Travel to Jabal Ikmah 12.15 PM - 12.30 PM
Visit of Jabal Ikmah 12.30 PM - 2.00 PM
Travel back to Design Space 2.00 PM - 2:30 PM
Guided visits of AlUla’s historical and iconic sites, where participants explore the region’s most emblematic landmarks with expert specialists.
12:14 pm
Dhuhr prayer
2:30 pm - 4:00 pm
Personal introduction
An ice-breaking session led by the stewards, bringing together the Jury and the participants.
3:15 pm
Asr prayer
4:00 pm - 6:30 pm
Sketching sprint
A first creative session inviting participants to generate initial concepts and sketches.
5:35 pm
Maghrib prayer
7:05 pm
Isha prayer
7:30 pm - 8:00 pm
Visit of Daimumah
8:00 pm - 9:30 pm
Dinner at Daimumah
9:00 am - 9:30 am
Mentors talks
Speaker Emily Marant 9.00 AM - 9.15 AM
Speaker Sara AlNafisi 9.15 AM - 9.30 AM
Participants gather at the AlUla Design Space for a series of talks and open conversations led by the mentors.
10:00 am - 1:00 pm
The Making Sprint
Hands-on workshops at AlUla Design Space
10:00 am - 1:00 pm
Mentor sessions 1:1
Mentors are available for participants to discuss their ideas and receive guidance.
1:00 pm - 2:00 pm
Lunch at Design Space
2:00 pm - 6:00 pm
The Making Sprint
Hands-on workshops at AlUla Design Space
2:00 pm - 6:00 pm
Mentor sessions 1:1
3:15 pm
Asr prayer
5:35 pm
Maghrib prayer
6:00 pm - 7:00 pm
Free time
7:00 pm - 8:30 pm
Dinner at Villa Fayrouz
7:05 pm
Isha prayer
9:00 am - 1:00 pm
Production sprint and refinement
After three days of immersion, reflection, and creation, each project takes shape. This workshop session is dedicated to completing the projects.
9:00 am - 1:00 pm
Mentor sessions 1:1
Mentors are available for participants who wish to discuss and prepare their pitch.
12:15 pm
Dhuhr prayer
1:00 pm - 2:00 pm
Lunch at Design Space
2:00 pm - 4:00 pm
Presentation preparation
Participants prepares the presentation for the finale.
3:15 pm
Asr prayer
4:00 pm - 6:00 pm
Concept / mockup presentations
Each participant gives a 3 minute presentation about their project.
5:36 pm
Maghrib prayer
5:45 pm - 6:00 pm
Closing talk by Majedah AlDulaijan
6:00 pm - 7:00 pm
Cocktail with peers & jury
A convivial moment of exchange with mentors and jury members about the projects as the closing note of the designathon
7:00 pm - 8:30 pm
Dinner at Dar Tantora
7:06 pm
Isha prayer
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[01]
Fashion Design
©ALUla 2025
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[02]
Product Design
©ALUla 2025
[03]
Graphic Design
©ALUla 2025